Blazers Blaze Another Trail

According to Internet News billionaire Paul Allen, who co-founded Microsoft with Bill Gates, and owns the Portland Trail Blazers is bringing social networking to the team’s fans.

Affinity Circles, best known as a provider of private social networks to more than 60 university groups, is going pro. NBA pro.
The Mountain View, Calif. software vendor just announced a partnership agreement with the Portland Trail Blazers to launch what it said will be the first official social network for a professional basketball team.
While all NBA teams have information-rich Web sites and there are many fan-supported sites and blogs dedicated to specific teams, the Trail Blazers said it hoped to offer a more comprehensive online destination.
The Affinity Circles software platform is designed to let basketball fans connect with one another online, create profiles, join groups, share photos, and post blogs.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.