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Blazers Blaze Another Trail

October 17, 2006 By David Burn

According to Internet News billionaire Paul Allen, who co-founded Microsoft with Bill Gates, and owns the Portland Trail Blazers is bringing social networking to the team’s fans.

Affinity Circles, best known as a provider of private social networks to more than 60 university groups, is going pro. NBA pro.
logo_affinity-engines.gif
The Mountain View, Calif. software vendor just announced a partnership agreement with the Portland Trail Blazers to launch what it said will be the first official social network for a professional basketball team.
While all NBA teams have information-rich Web sites and there are many fan-supported sites and blogs dedicated to specific teams, the Trail Blazers said it hoped to offer a more comprehensive online destination.
The Affinity Circles software platform is designed to let basketball fans connect with one another online, create profiles, join groups, share photos, and post blogs.

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About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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