The New York Times says China is about to get its MTV.
Viacom, one of the world’s biggest media companies, said today that it had struck a deal to provide television and music video content to Baidu, one of China’s biggest and fastest-growing internet companies.
The alliance between Viacom’s MTV Networks and Baidu.com, one of the world’s most trafficked web sites, is the biggest effort so far to introduce American television and entertainment programming into China.
Viacom officials say they are moving aggressively to digitize their entertainment content and funnel it onto the internet, mobile phones and other devices, putting its entertainment at the fingertips of people in every part of the globe.
What this “advancement” means for Chinese culture, no one is saying.
