Dove Tackles The Beauty Myth

Dove continues its Campaign for Real Beauty with the above clip, showing just how much makeup and retouching is done for models these days.
You can decide for yourself whether the message in the spot is meaningful, hypocritical, or both. As for ruining the illusion, I’m still recovering from the shock of the Yasmine Bleeth mug shot.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.