Dove continues its Campaign for Real Beauty with the above clip, showing just how much makeup and retouching is done for models these days.
You can decide for yourself whether the message in the spot is meaningful, hypocritical, or both. As for ruining the illusion, I’m still recovering from the shock of the Yasmine Bleeth mug shot.
Beyond the obvious of: Oh my gosh! they have been doing this since the Greeks invented that golden ratio.
They didn’t change her skin tone. So the threat of skin cancer has changed our perception slowly back to porcelan like skin is healthy and wrinkle free. Or was there something else I I should have seen besides that, danny?
This is one of the few, truly honest, remarkably affecting pieces of advertising I’ve seen in some 20-plus years in this business.
If this spot doesn’t prove Dove is a brand that speaks and admires the everyday truth of beauty – and is rewarded for doing so – we should all resign our roles as creative professionals who try to present audiences the truth about products so they can decide, honestly, for themselves.
Kudos to everyone involved. Somehow, I imagine myself (and most of my creative folk) will never produce anything so worthy of :30 seconds on television. Damn.
As for nancy…please take your meandering, “I’m not part of this business” musings elsewhere. In fact, Dove altered this actresses’ skin skin tone in many ways, should you watch the video. It has nothing to do with skin cancer or the “golden ratio” you mention.
If you’re looking for a forum on surrealistic writing, there are better places to do so – weblogs where your literate pinings will receive a far more critical and worthwhile review than this spot.
Studio lighting changed the skin tone from the beginning as did makeup. Women have known this ever since Clairol made make-up mirrors with green/pink/yellow/blue plastic shades to simulate office/evening/daylight/home atmospheres. Scientists will refer to this in terms of temperature. I haven’t brought out my color picker to tell you the exact RGB or CYMK values, but the tone change in the two screen shots before and after image adjustment is minimal. less magenta? more green? I am just guessing.
I do know my electronic imaging a bit. I past electronic imaging 1 and 2 with flying colors.
If I don’t like it, i guess my brown eyes can just turn blue. That I notice. Not color changing contacts. Too dry of eyes with those things. Emotions.
As for surrealistic writing, could you point me in any direction?
As for nancy…please take your meandering, “I’m not part of this business” musings elsewhere. In fact, Dove altered this actresses’ skin skin tone in many ways, should you watch the video. It has nothing to do with skin cancer or the “golden ratio” you mention.
I noticed that make the logo bigger had a post on his blog about the five pounds of chemicals we put on our skin each year. If you are healthy your skin, the largest organ on your body, can take all that crap and spit/sweat it out. I suppose that’s how I rationalize all the chlorine i take in my body.
So really was this at all about skin tone or not? Or wrinkles? Or facelifts? Or head ‘n’ shoulders or what?