According to USA Today, Maxim will soon be putting some meat on its bones. Dennis Publishing's Maxim magazine — known for cover photos of sexy women — will try to sizzle in another business. The publisher will launch of a bar and steakhouse chain under the Maxim name. While the magazine features foxy females, restaurant patrons shouldn't expect scantily clad servers. The chain will not be a Hooters (known for servers …
How Draft/FCB Scored Big In Bentonville
Lewis Lazare has some ideas on how Howard Draft and his team reigned supreme in the Wal-Mart review, bringing the bacon home to Chicago via an estimated $570 million in annual billings. When the Draft FCB merger was announced, Jonathan Harries, the new global chief creative officer of the merged agencies, even went so far as to say ROI would take precedence over creativity at the new agency. It was a bold statement …
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Consumer Generated Jewelry
There's photo sharing, then there's Spencer Moy's photo cuff which take the concept to another, more personal level. Available at Smoy.net. [via Aprille Roelle at Kodak's A 1000 Words blog] …
Tennessee Senate Race Radio Ad Sounds Ugly
So there's a Senate race in Tennessee pitting the Republican former mayor of Chattanooga, Bob Corker, against Democratic Congressman Harold Ford, Jr. Corker is white. Ford is black. Tennessee is...well, Tennessee. The candidates have political differences. But do they have different musical tastes? Listen to this radio spot. It compares the two candidates. Every time Corker is mentioned, you hear sweeping orchestral …
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Geeks Rule The World (Yes, Even Apple’s World)
I love the iTunes store and the iTunes application I use to play music everyday on my Powerbook. But I do not love the DRM imposition that limits what I can do with the music I legally purchase. Nor does Jon Johansen, the 20-something hacker widely known for helping crack the piracy protections on DVDs several years ago. Johansen is taking on Apple Computer again. He has reverse-engineered Apple's FairPlay, the …
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Federal Judge Says Online Stores Must Change
Inc. has an interesting look at website usability/access issues. Some online retailers are rethinking their websites in light of a recent federal court ruling that says they must by more accessible to the blind. In a class-action lawsuit filed in Berkeley, Calif., by the National Federation of the Blind, a federal district court judge ruled that the Target online shopping site, which has no audio component, violated …
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Wal-Mart’s Too Trendy!
Saw this in the New York Times and I had to chuckle: The chief executive of Wal-Mart Stores, H. Lee Scott Jr., said yesterday that the introduction of upscale products, like silk camisoles and 300-thread-count sheets, had proved “choppier than it should be” and that the company had “moved too far too fast” with fashionable clothing. “What we did was overload the fashion part,” he said, by introducing new trendy …
Agencies In Strange Places: 13th In A Series
Lewis Lazare looks north today, past Lincoln Park all the way up the north shore to the land of lacrosse, country clubs, private schools and 10,000 sf homes. Dangel Advertising in Lake Forest is the new national ad agency of record for Crate & Barrel and its sister brand CB2. The north suburban agency will handle print, television and outdoor advertising for one of the nation's most respected home specialty …
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