Tennessee Senate Race Radio Ad Sounds Ugly

So there’s a Senate race in Tennessee pitting the Republican former mayor of Chattanooga, Bob Corker, against Democratic Congressman Harold Ford, Jr.
Corker is white. Ford is black. Tennessee is…well, Tennessee.
The candidates have political differences. But do they have different musical tastes?
Listen to this radio spot. It compares the two candidates.
Every time Corker is mentioned, you hear sweeping orchestral music.
Every time Ford is mentioned, you hear drums.
I report. You decide.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.