From Babes To Beef And Back

According to USA Today, Maxim will soon be putting some meat on its bones.

Dennis Publishing’s Maxim magazine — known for cover photos of sexy women — will try to sizzle in another business. The publisher will launch of a bar and steakhouse chain under the Maxim name.
While the magazine features foxy females, restaurant patrons shouldn’t expect scantily clad servers. The chain will not be a Hooters (known for servers in shorts cut high and shirts cut low). Maxim Prime will be more upscale and intimate.
The men’s magazine has also put its brand on shower curtains, furniture and a soon-to-be-built casino.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.