Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today?A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could be making huge amounts more money by hiring, promoting, valuing and retaining …
Hulu Makes It Clear: Reagan’s “Morning in America” Is Over
Canadian novelist Margaret Atwood is writing a sequel to her landmark book, The Handmaid's Tale. Hulu, meanwhile, is preparing to release Season Three of this impossible to look away from series. Last night during the Super Bowl, Hulu managed to intrigue fans of professional football and fans of the show with a 30-second spot that no one saw coming. The Handmaid’s Tale Super Bowl ad takes us back in time to …
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Super Bowl Advertisers Guarantee the Game Will Be More Entertaining
Super Bowl Sunday is no longer a day. It's a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it's all about the Benjamins. What gets overlooked is how it's not just the big spenders who part with cash. American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in …
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Freelancers Work The Creative Problem, Sometimes Fail To Avoid Their Own Problems
Which is better: A staff job at an ad agency, or self-employment, a.k.a. working freelance? As someone who has significant experience working it both ways, my answer is there is no right answer. Of course, this is an unsatisfying response to anyone who is questioning their current path and imagining how a job, or going freelance, might be a better plan for one's economic and mental well-being. Whether to go …
Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur
Bart Cleveland has a lot of energy and much to teach today's up and coming advertising professionals. An art director by trade, he has been a partner in three successful ad agencies—Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab (JPL) in Austin, Texas, which is an innovative and customized training …
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What’s Playing Between Plays On Sunday
Money can't buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That's an increase of 96% since 2008. What's not increasing is the quality of the communications. Let's take a look... Star power isn't helping these spots much. What it does do is significantly add to the cost of production. What do you …
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Zoe Kravitz, Beer Whisperer
Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous Sensory Meridian Response-like techniques. In other words, the commercial induces tingling sensations by encouraging drinkers to reconnect with nature through …
How Fast Is A Tuned and Lifted Silverado?
Editor's Note: AmericanTrucks is a premium sponsor of Adpulp.com. In this episode of AmericanTrucks’ “The Haul”, host Adam Maqboul installs a trio of bolt-on modifications to his 2016 Silverado LT equipped with 33” all-terrain tires and 6” lift before taking it to the drag strip. While not trying to set any records, Adam is intent on learning what kind of power and sound his 5.3L V-8 can produce with just a …
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