Super Bowl Sunday is no longer a day. It’s a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it’s all about the Benjamins.
What gets overlooked is how it’s not just the big spenders who part with cash. American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in the Super Bowl.
“You don’t have to be a football fan to celebrate the Super Bowl,” National Retail Federation President and CEO Matthew Shay said. “Whether it’s to see who wins, watch the halftime show and commercials or just get together with friends, this is the biggest party since New Year’s Eve. Spending is expected to be at one the highest levels we’ve seen. And retailers are ready whether you need food, team jerseys, decorations or a new TV.”
Production Values? Check. Creative Storytelling? You Be the Judge.
PepsiCo is once again sponsoring the Super Bowl halftime show.
According to a report from Ad Age last month, Maroon 5, today’s halftime headliner, faced pressure to not perform:
Thehalftime show, normally a much-hyped event that draws some of the biggest names in music, is beset with controversy this year. The NFL has yet to announce the lead act, although it has been widely reported that Maroon 5 will perform. But the Adam Levine-fronted band has come under pressure to back out, according to reports, as part of a movement by other big namestars to shun the show in solidarity with Colin Kaepernick, as a way to bring attention to racial inequality.
In other news, football is for girls.
PREVIOUSLY ON ADPULP: What’s Playing Between Plays on Sunday