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Advertising News and Know-How

Advertising News and Know-How

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Oscars’ Commercials Debut In the Other Advertising “Super Bowl”

Ad people love industry award shows and people working in advertising have a natural affinity for the people who make films, since they often work side-by-side on 30- and 60-second films, also known as commercials. The Oscar Awards are therefore a big deal. Not Super Bowl big, but big nonetheless. In media buying terms, ABC was seeking between $2 million and $3 million for a 30-second ad slot on Sunday’s broadcast …

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A Drop of Dawn and the Grease Is Gone

In years past, packaged goods have gotten a bad rap from certain creative elites who find the products boring and therefore can not imagine a creative way to display the product's attributes to a public hungry for solutions to mundane problems like dirty dishes and upset stomachs. When the product doesn't have cool built-in, what's an advertiser to do? Here, Dawn's answer to the mess... "A drop of Dawn and …

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The Recipe to Make Rain? Same As It Ever Was

"HatfieldYou made rain for L.A.We've got ten grandFor you to go cook us some rain" -Widespread Panic New Biz Tips from the Sausalito Sausage Factory The head of the 4As and the head of ANA walk into a bar... Sorry, there's no punchline. But there is this advice for new business execs, a.k.a. agency rainmakers, from Greg Stern of Butler Shine Stern & Partners: Bill Duggan:  What advice …

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Your Dog Could Be The Early Times Dog

Do you love dogs and American made spirits? This is the sales promotion you didn't know you were waiting for. Early Times Kentucky Whisky is conducting a nationwide search for All-American Dogs to serve as the furry faces of its new hometown advertising campaign. Early Times Senior Brand Manager Dallas Cheatham, said, “When we started talking about what being 'All-American' means, we immediately thought of the …

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Hiring, Retaining and Promoting People of Color Is A Great Start

ANA Educational Foundation Report Says New Talent Feels Unwelcome NEW YORK (February 20, 2019) — Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers. Those were among the key conclusions of a new study by the ANA Educational …

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Our Relationship To Money Is Changing, Visa Wants To Talk About It

Women today are challenging gender norms and tackling taboo topics, but there’s one taboo topic that remains unaddressed: money. According to research, Millennial women feel more comfortable talking about sex than money. Visa wants to change that. This week, Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help of its agency partner, Decoded …

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Grandma Is A Freedom Fighter

Grandma is a freedom fighter. Remember to thank her for all she has done to clear the way for you. Grandmothers' Day is Sunday, March 3rd. Café Grand' Mère celebrates the occasion with a new campaign called "Thank You, Grandma," by Paris-based CLM BBDO. The brand reminds us that our grandmothers part of a generation that fought to change women’s place in society. Freedom of expression, a woman’s right to …

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Sonic Branding And The Sound of Newly Minted Money

Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time is right for brands to figure out their sonic brand. For brands …

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