ExxonMobil spent approximately $16 million between 1998 and 2005 on 43 organizations that have cast doubt on the reality of human-caused global warming. Funding ranged from $30,000 for the group Africa Fighting Malaria to $1.6 million to the American Enterprise Institute, a pro-business think tank in Washington. Deborah Zabarenko, Environment Correspondent for Reuters, sees a parallel between the energy company's aim …
Education Is A Cause Worth Campaigning For
Publicis/New York is encouraging high school students to take the steps necessary to attend college. According to the press release, the KnowHow2GO campaign primarily targets low-income students in grades 8 to 10, and secondarily, their parents and adult influencers. Research conducted for the campaign showed that low-income and first-generation students have high aspirations for college, but do not have clear …
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HDTV Presents Unique Challenges For The Porn Industry
Hey, it's in the New York Times business section, so it must be newsworthy: The high-definition format is accentuating imperfections in the actors — from a little extra cellulite on a leg to wrinkles around the eyes. Hollywood is dealing with similar problems, but they are more pronounced for pornographers, who rely on close-ups and who, because of their quick adoption of the new format, are facing the issue more …
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Enroll In The Viral Learning Center Today!
[via Spike Jones] …
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McBride Wants His Bosses To Fund A New Venture
Ad Age looks at the ambitions (and restlessness) of some prominent creative men on the West Coast. Lee Clow's heir apparent, Chuck McBride, is putting the finishing touches on what could be his greatest work: a breakaway from TBWA/Chiat/Day to form a creative supergroup. Mr. McBride is negotiating with Omnicom Group to back a hotshop comprising four superstar ad execs, including his former creative partner on Nike …
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Loch Ness Is 754 Feet Deep
I hadn't seen the 60-second version of this Toyota Tacoma commercial unitl now. At this length the spot is allowed to build a bit before Nessie emerges from the depths. …
Profit Or Perish: The Reality of A Held Company
According to Ad Age, Interpublic and OneSeven have severed ties. OneSeven is the agency made up of the Saatchi 17--the group of General Mills account people and creatives who followed Mike Burns out the door at Saatchi in February 2005. The agency's clients include: ConAgra's Hebrew National; Gorton's seafood; McGraw-Hill's BusinessWeek; Dun & Bradstreet; and Unicef. The agency was not profitable, according to a …
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Don’t Go Home With Guys You Meet on MySpace
Not to get all Bill O'Reilly on you, but does anyone find it rather lame that parents are suing MySpace because thier teenage daughters were sexually assaulted by weirdos they met while using the service? CNET reports that families from New York, Texas, Pennsylvania and South Carolina have filed seperate civil suits against MySpace and parent company News Corp., alleging negligence, recklessness, fraud and negligent …
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