People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]
Leo Burnett USA has selected Washington D.C.-based GlobalGiving as the not-for-profit organization that the agency will help develop as a brand on a pro bono basis. GlobalGiving was selected from a pool of nearly 400 organizations that submitted proposals to Burnett late last year. Founded by two former World Bank executives, GlobalGiving helps individuals, corporations […]
Novelist and former CEO, Tom Evslin endeavored to write a review of John Battelle’s book, The Search. John Battelle is a strong supporter of having most everything searchable. Therefore, Evslin was surprised to see this disclaimer at the start of the book: The scanning, uploading, and distribution of this book via the Internet or via […]
From South Florida Sun Sentinel: For years, Janey Karp has battled depression and anxiety with the help of prescription drugs. Though millions of Americans do the same, Karp admits she is intensely private and can’t help but feel stigmatized for needing medication to feel normal. So when the 53-year-old Palm Beach resident read the Walgreens […]
I’ve said it before that clients who run Super Bowl spots are the ones who really pay close attention to how the spots rate in contests like the USA Today Ad Meter. Now AutoBlog is suggesting that Cadillac’s poorly received Super Bowl spot, done by Leo Burnett’s Detroit office, may have been the catalyst for […]
TechEBlog is showcasing the 10 strangest creations made with Lego building blocks. I don’t believe there is an organization, nor any brand sponsorship behind this collection. Not that it’s needed. After all, brands belong to the customer. It’s at that level where meaning is most effectively made.