From Media Guardian: Rupert Murdoch last night sounded the death knell for the era of the media baron, comparing today’s internet pioneers with explorers such as Christopher Columbus and John Cabot and hailing the arrival of a “second great age of discovery”. The News Corp media magnate nurtures a long-held distaste for “the establishment” but […]
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Al Ries, once again fixing the ad world’s problems all by himself in his Ad Age column, has a couple of suggestions for GM: Hummer: Scrap the brand. Hummer sales last year represented only 1.3% of GM’s unit volume. A company GM’s size shouldn’t be marketing niche vehicles. Saab: Scrap the brand. Saab sales last […]
Journalists hate the abduction of their sacred news pages by advertising, particularly when it is disguised as editorial. Something tells me no one is going to care too much that supermarket tabloid, Weekly World News has been so co-opted. Here’s a bit from the tabloid’s web site: In its March 13th issue, the Weekly World […]
Hill | Holiday scrapped their brochureware site in favor of a blog–the largest, most influential agency to date to do so. Yep, we’ve read all the headlines, digested all the stats. The foundations of mid-20th century marketing are eroding all around us. So what are we going to do about it? Discuss. Ernie Schenck is […]
Newsweek interviewed Jason Calacanis, “the man” who founded Weblogs, Inc. and quickly sold it to AOL for upwards of $25 million. Does Time Warner have any concerns about your content and the unfiltered nature of blogs? When the magazine industry or the newspaper industry looks at blogging, they say over and over again, “Where’s your […]
Lucinda Rosenfeld explores what happened to The Gap for Slate: These days, I never think of walking into a Gap. And neither, it seems, does anyone else. Last year, profits at North American Gap stores fell 10 percent, while the share price of Gap Inc.—which includes Banana Republic and Old Navy—fell 16.5 percent. Once synonymous […]
From Time: By 9:35 on a recent Friday night, Dominique Thomas had been camped outside the Niketown store in South Miami for two full days. Thomas, who goes by the street name DK the Line Pimp, had flown in from Denver and was first in line to buy the $100 Cowboy Air Max 180s, which […]