Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

Penance For All Those “Army Of One” Ads

Leo Burnett USA has selected Washington D.C.-based GlobalGiving as the not-for-profit organization that the agency will help develop as a brand on a pro bono basis. GlobalGiving was selected from a pool of nearly 400 organizations that submitted proposals to Burnett late last year. Founded by two former World Bank executives, GlobalGiving helps individuals, corporations […]

Oh, The Irony

Novelist and former CEO, Tom Evslin endeavored to write a review of John Battelle’s book, The Search. John Battelle is a strong supporter of having most everything searchable. Therefore, Evslin was surprised to see this disclaimer at the start of the book: The scanning, uploading, and distribution of this book via the Internet or via […]

Bad Pharmacist

From South Florida Sun Sentinel: For years, Janey Karp has battled depression and anxiety with the help of prescription drugs. Though millions of Americans do the same, Karp admits she is intensely private and can’t help but feel stigmatized for needing medication to feel normal. So when the 53-year-old Palm Beach resident read the Walgreens […]

Was Burnett Done In By A Lame Super Bowl Spot?

I’ve said it before that clients who run Super Bowl spots are the ones who really pay close attention to how the spots rate in contests like the USA Today Ad Meter. Now AutoBlog is suggesting that Cadillac’s poorly received Super Bowl spot, done by Leo Burnett’s Detroit office, may have been the catalyst for […]

Hugh Tilts, You Tilt, We All Tilt

Hugh MacLeod is an ambitious man. I like ambition in intelligent people. YOU WANT TO REACH PEOPLE ON A HUMAN SCALE. That’s what Madison Avenue keeps forgetting. That’s what Madison Avenue can’t get their head around, because their business model has no credible answer for it. Part of my agenda here is putting ad agencies […]

One Lego In Front Of The Other

TechEBlog is showcasing the 10 strangest creations made with Lego building blocks. I don’t believe there is an organization, nor any brand sponsorship behind this collection. Not that it’s needed. After all, brands belong to the customer. It’s at that level where meaning is most effectively made.

Twenty Years And Out

Adweek reports that Gretchen Erwin, co-founder of Erwin-Penland and the agency’s media director, has retired. Erwin, 50, and her husband, Joe, formed the agency in 1986 after purchasing Penland Advertising in Greenville, S.C. The couple, along with partner Allen Bosworth, turned the one-person shop into an agency that currently employs 145 people and has billings […]