Shutout In The 4th

There was no winner in the fourth quarter. It was pretty much one poor spot after the next. Mercifully, it ended on a semi-decent effort from a fan (with an assist from Pytka).

[UPDATE] Participants in USA Today’s real-time consumer focus group, saw things much differently. They loved the crabs that carry away an ice chest of Bud. The spot which aired at the start of the fourth quarter was the most popular spot of the evening, in fact.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.