There was no winner in the fourth quarter. It was pretty much one poor spot after the next. Mercifully, it ended on a semi-decent effort from a fan (with an assist from Pytka).
[UPDATE] Participants in USA Today’s real-time consumer focus group, saw things much differently. They loved the crabs that carry away an ice chest of Bud. The spot which aired at the start of the fourth quarter was the most popular spot of the evening, in fact.