Wieden & Kennedy creative director Hal Curtis, who heads creative for the agency’s Coca-Cola account, will not be joining a planned startup involving his former creative partner, Chuck McBride.
Executives familiar with the situation said Mr. Curtis was offered an increase in salary and more responsibility following discussions with Wieden President Dan Wieden.
Hal Curtis Stays Put In Portland
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.