The Wall Street Journal looks at one tobacco company's attempt to create a kindler, gentler smoker. The world's No. 3 tobacco maker is betting on an unusual strategy amid a widening backlash against smoking: Keep smokers on their best behavior. Japan Tobacco Ltd. is bombarding Japanese subways, newspapers and billboards with ads that resemble earnest public-service announcements. "Don't smoke in a crowd, coats are …
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