A ROBOT TYPES IN ALL CAPS

GM will introduce Robot 2407 on Sunday during a 60-second Super Bowl slot. Yesterday the automaker debuted a 30-second preview on YouTube. But the inanimate object found “his” voice on the internets over a month ago.

Here’s “his” first post from December 30th.

ROBOT 1397 THINKS I AM CRAZY FOR STARTING A BLOG. HE SAYS THEY ARE “SO HARD TO KEEP UPDATED.” LATER FOR THAT. AFTER WATCHING EVERYONE ELSE HAVE FUN I WANT TO JUMP IN. HERE AT GOTO ROBOT I WILL BLOG ABOUT WHAT I DO DAY IN, DAY OUT ABOUT MY JOB. MY JOB IS THE MOST AWESOME JOB IN THE WORLD.

The TV spot is from Deutsch, LA and SWAY Studio, a visual effects shops. I’m not sure where the ghost writer on the blog works.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.