Black Gold Has More Luster Than Gold Gold

Sometimes a company succeeds and advertising has nothing to do with it. Instead, market conditions, political favors and an insatiable appetite for their product create wealth on a scale that is hard to fully comprehend.
ExxonMobil is such a company. According to USA Today, ExxonMobil earned $39.5 billion last year, making it the most profitable year by any company in history.
That figure is 13 times greater than Google’s profit for the year and three times more than Microsoft earned. To put the numbers in human terms, ExxonMobil generated $75,150 a minute–more than what 90% of Americans earned all year.
Zack Brown at the U.S. Public Research Group said, ExxonMobil should use its record profits to fund clean energy. While I couldn’t agree more, it seems ExxonMobil is doing quite well marketing the dirty energy the developed world is negatively hooked on.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.