Advertising News and Know-How
The Jeep account, previously held at an Omnicom agency, is now moving to a new Omnicom agency, after a pitch that involved other Omnicom agencies. Adweek clears it all up: Omnicom Group's Cutwater has won creative duties on Jeep, the client confirmed. Cutwater, the newly launched San Francisco agency led by former TBWA\Chiat\Day creative executive Chuck McBride, beat out other Omnicom shops such as Element 79 in …
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French holding company Publicis will handle all marketing for P&G's Oral-B line of dental care products--everything from advertising to package design and public relations. All said, it's a $65 million win over incumbent Omnicom. P&G calls this consolidation a "new way to work with agencies." According toBrandweek: "Implementing an agency model that moves us from many separate agencies to one team, one leader and one …
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By David Burn
What's it like to win an account that spends $1.2 billion a year on advertising? Mere mortals in the ad biz are ecstatic with a $10 million dollar win. Goodby's latest account score comes in at 120 times that, which is pretty amazing. Ad Age looks at some of the reasons for Goodby's success. "Goodby's sterling reputation and creative talents are second to none and together we will deliver a more integrated and …
Over at Slate, ad critic Seth Stevenson takes a look at Crispin's ads, and their effect as a whole: It's not personal. Every Crispin employee I've ever spoken with has been friendly and likable. And it has nothing to do with how effective or ineffective Cripin's ads are as sales tools. The jury's still out on that. No, my distaste is purely aesthetic. Crispin ads annoy me. And I'm not alone. Every time some new …
By David Burn
This TV spot is a giant killer. …
By David Burn
Greenhorns take note. Philadelphia-based XLNTads will pay you $20 Large if you make a spot an actual advertiser wants to run on TV. Ad Age compares the startup to Revver. Like Revver, which pays a share of ad revenue to the video producers that use the site, XLNTads is part of a cottage industry that has popped up to help independent video producers tap into at least a piece of the fortune normally reserved for …
By David Burn
Paid Content reports that Topix--a news aggregator owned jointly by Gannett, Tribune and McClatchy--launched a site makeover last night. Rich Skrenta, CEO of Topix, offers insight on his blog regarding the company's soul searching. This was a painful process. We crammed the entire company into a room, but no rah-rah speech this time. Instead we treated ourselves to a brainstorming session about why the site was lame. …
Today's Adweek takes a look at all the fallout from the DraftFCB merger: Draft's top managers are grappling with the challenges any new entity faces when combining corporate cultures. One former FCB employee described the mood at FCB's New York flagship as "grim." "Everyone knew from the beginning that Draft would take the lead, but still, it's as if 100 years of FCB heritage is being shredded by Howard …
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