DIY Photog Puts Fashion In Focus

“Color on Madison Avenue” by Scott Schuman
New York Post is running a feature on Scott Schuman, the man behind the lens at The Sartorialist.

For the past year-and-a-half, Schuman has been snapping photos of stylish folk and posting them with pithy commentary at, which recently hit a million monthly page views.
While fashion blogs are popping up like cockroaches in a tenement these days, Schuman’s sticks out for its lack of snark.
Schuman’s passion has translated into notoriety among editors and fashion insiders. Conde Nast’s, the online home of Vogue and W magazine, tapped him to supplement its coverage of European fashion weeks by chronicling street chic. GQ hired him to spice up its street-fashion page. And he regularly works events for Saks.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.