I Like Totally Love It

Random Culture points to an interesting “Digg for shoppers” site with a Valleyspeak name, iliketotallyloveit.com.
To me, this this is the type of consumer generated content that has a future. It’s web-enabled word-of-mouth. Who better than consumers to share this type of information?
This same standard can’t be applied to consumers making TV spots. In that case, there is someone better equipped to do the brand’s bidding.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.