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Advertising News and Know-How

Advertising News and Know-How

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Branded Communications Must Provide Something Of Value

BusinessWeek offers eight dos and don'ts for marketing a small business via online social networks. Here's the first: Communications consultant (and charisma coach) Olivia Fox Cabane says that trying to sell your products, services, or yourself when you first meet someone is the fastest way to ruin a networking relationship before it begins. Instead, she suggests using your own tools and expertise to give something …

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Timmerman’s Place And Time

According to Adweek, Red Tettemer, a Philadelphia-based independent, is launching a unit led by creative media strategist Rachel Timmerman, formerly of MDC's Crispin Porter + Bogusky in Miami. The division blends account planning and creative development and is designed to leverage campaign ideas across the breadth of today's emerging media landscape. "We think Rachel can inspire creative development by delivering …

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CBS Makes Wise Investment

CBS acquired social-networking Web site Last.fm for $280 million, delving further into the music business where it was once a major player. Last.fm, "The Social Music Revolution," was founded in the U.K. in 2002 and now has 15 million plus active users in more than 200 countries. Me included. Last.fm's team -- including founders Felix Miller, Martin Stiksel and Richard Jones -- will continue to independently run the …

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Casting Call

Download this file if you and a creative partner would like to compete for a spot on Oxygen's new show, "Adfight." On the show, two-person teams will vie for the chance to have their work showcased on national TV. Casting Director, Danielle Barba, says the show will be shot toward the end of June. The time commitment is 3-5 days. Teams have until June 8th to submit their credentials/applications. …

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Google Acquires Companies–And Lots Of Power

This article in the San Francisco Chronicle examines Google's ever-increasing power, particularly in light of the company's planned acquisition of banner-ad and cookie monster DoubleClick: On Monday, Google said the Federal Trade Commission wanted more information about its planned $3.1 billion acquisition of online advertising company DoubleClick as part of an antitrust review. A few days earlier, a European Union …

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Having Fun With Film

Seattle-based WONGDOODY has launched a new pro bono campaign for the Seattle International Film Festival (SIFF), the largest film festival in the United States. The agency is supporting the festival with one 30-second live-action TV spot, three animated movie bumpers, a microsite, extensive event signage, print ads, collateral and various forms of merchandise including apparel, mood rings and lunch boxes. This is …

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What’s In Your Moleskine?

Business Week looks at Moleskine's online adventures. With a new range of "city" notebooks launching in the U.S next month—featuring street maps, local information, and space for users to jot down their thoughts—Modo&Modo has also introduced a series of city-focused blogs. Its aim is for these blogs to be more than merely a branded Web presence of the Moleskine notebooks. Written and edited by a team of young local …

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Wexley Goes On Sport Fishing Expedition And Other Tall Tales

Ad Age looks at one of the more interesting developments in the agency business of late—a move to income-producing models other than commissions, retainers and consulting-type hours and fee models. Seattle shop Wexley School for Girls really wants to profit not just from selling a tagline, a viral video or even a high-concept marketing strategy but from patents, trademarks or other intellectual property with the …

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