Having Fun With Film

Seattle-based WONGDOODY has launched a new pro bono campaign for the Seattle International Film Festival (SIFF), the largest film festival in the United States.
The agency is supporting the festival with one 30-second live-action TV spot, three animated movie bumpers, a microsite, extensive event signage, print ads, collateral and various forms of merchandise including apparel, mood rings and lunch boxes.
This is the fourth year that WONGDOODY has offered its services to SIFF. Now in its 33rd year, SIFF screens more than 400 features and short films from more than 60 countries per season, attracting more than 150,000 filmgoers. This year’s festival runs from May 24 to June 17.
Local artist Jason Sho Green spent more than 150 hours hand-sketching the animated visuals and characters in the poster above.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.