What’s In Your Moleskine?

Business Week looks at Moleskine’s online adventures.

With a new range of “city” notebooks launching in the U.S next month—featuring street maps, local information, and space for users to jot down their thoughts—Modo&Modo has also introduced a series of city-focused blogs.
Its aim is for these blogs to be more than merely a branded Web presence of the Moleskine notebooks. Written and edited by a team of young local writers, there are currently blogs for London, Milan, New York, Paris, and Rome. The European notebooks were released last year, while next month sees the arrival of guides to four U.S. cities—New York, Washington, San Francisco, and Boston. Further blogs will follow.

This is a savvy move from a brand that could so easily declare itself analog-only.
p.s. Here’s what’s in my Moleskine.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.