According to Adweek, Red Tettemer, a Philadelphia-based independent, is launching a unit led by creative media strategist Rachel Timmerman, formerly of MDC’s Crispin Porter + Bogusky in Miami.
The division blends account planning and creative development and is designed to leverage campaign ideas across the breadth of today’s emerging media landscape.
“We think Rachel can inspire creative development by delivering audience understanding, consumption habits, content ideas, trend spotting, hunches and experiential involvement,” said Steve Red, agency president and CCO.
On her profile page on the agency web site, Timmerman says, “Brands don’t have to be loud to break through the clutter. They have to have the right rhythm…They have to be at exactly the right place at exactly the right time. It’s my job to figure out the place and time.”
Timmerman’s Place And Time
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.