According to Adweek, Red Tettemer, a Philadelphia-based independent, is launching a unit led by creative media strategist Rachel Timmerman, formerly of MDC’s Crispin Porter + Bogusky in Miami.
The division blends account planning and creative development and is designed to leverage campaign ideas across the breadth of today’s emerging media landscape.
“We think Rachel can inspire creative development by delivering audience understanding, consumption habits, content ideas, trend spotting, hunches and experiential involvement,” said Steve Red, agency president and CCO.
On her profile page on the agency web site, Timmerman says, “Brands don’t have to be loud to break through the clutter. They have to have the right rhythm…They have to be at exactly the right place at exactly the right time. It’s my job to figure out the place and time.”
