[This People-Powered advertising stunt was brought to our attention by Sean Howard on Twitter.] …
It’s Not A Phone, It’s A Hand Held Computer And A Passport To Adventure
Steve Casimiro of The Adventure Life is sharing a great look at iPhone applications designed for outdoor adventure enthusiasts. Do the iPhone and Mother Nature play well? The short is answer is "yes". The iPhone excels at delivering information. Programs that channel local knowledge-surf reports, snow reports, water flows-are perfect applications of the phone's strengths. There are great apps in this list. You can …
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Hey, My Shoe Finder Needs A Recharge
Lucky Magazine glorifies the shopping experience, but today, the Condé Nast-owned media brand is getting transactional. According to New York Times, Lucky is introducing an iPhone application, Lucky at Your Service, that ties into stores' inventories. Shoppers browse by type of shoe, brand, color or size. Anyone who chooses, say, the Diane von Furstenberg "Harlot" espadrille wedge, can click the "Find It Near You" …
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“Trust Me” Gets It More Right Than Wrong
I had really low expectations of "Trust Me", so I recorded it and didn't watch it until last night. Then, when I saw the opening scene, with two scruffy 30-something white guys with Starbucks cups in hand and laptop bags slung around their chests, I figured at least the set designers knew what they were doing. I've worked in a bunch of different types of agencies, but never a big Chicago shop, so there was way more …
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Year of the Ox
Bill Imada, writing in Ad Age, explains what the Year of the Ox--which began Monday--means to marketers. Since Oxen pull (rather than push), agency leaders will need to encourage their employees to incubate and produce stronger ideas that are more client-centric. Most corporate marketers claim that their budgets have been distressed or reduced; however, the agencies that find the best solutions to a client …
And (Economic) Justice For All
Red v. Blue. That's so over. We have a new clash of colors. Brown v. Green. The New York Times has more: "There's a bias in our Congress and government against manufacturing, or at least indifference to us, especially on the coasts," said Senator Sherrod Brown, Democrat of Ohio. "It's up to those of us in the Midwest to show how important manufacturing is. If we pass a climate bill the wrong way, it will hurt …
Nice Subtext
Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it's imperative for brands that appeal to them to also talk text. …
In The Deep End With Kevin Kelly
You know how you sometime finds things right when you need them, or when they will make the most sense to you? I just bought a new MacBookPro this week and I can't get thousands of songs I "own" to play in iTunes, thanks to a DRM glitch somewhere. It's maddening, this denial of my rights of ownership. As I wait for an Apple customer service rep to help me with this problem, Kevin Kelly offers some thinking that …
