It’s Not A Phone, It’s A Hand Held Computer And A Passport To Adventure

Steve Casimiro of The Adventure Life is sharing a great look at iPhone applications designed for outdoor adventure enthusiasts.
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Do the iPhone and Mother Nature play well? The short is answer is “yes”. The iPhone excels at delivering information. Programs that channel local knowledge-surf reports, snow reports, water flows-are perfect applications of the phone’s strengths.

There are great apps in this list. You can monitor the moon and stars, use the iPhone as a flashlight, track your workouts, learn to tie knots, find trails in the wilderness, check the weather, the snow, the surf, etc.
Two of the snow reports are provided by major brands–REI and The North Face. Clearly, Raven and James are on to something…

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.