IBISWorld, an independent publisher of U.S. industry research, estimates that overall Hispanic buying power will total $1.1 trillion in 2011, or about 9.5% of the US total. Which begs the question, is 10 percent of your revenue coming from this demographic? If no, what, if anything, are you doing to change that? For more than two decades, Hispanic buying power growth has outstripped that of the general …
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