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Advertising News and Know-How
Chris Brogan is a popular dude in certain circles. Ergo, he's also a popular target for SPAM. To rid his Twitter feed of the unwanted appeals and outright trash, Brogan unfollowed everyone he was following-- some 131,000 people. His observations about the unfollowing are worth noting: Many people wrote me fairly passionate statements as to why they hope I’d reconsider and follow them back. Many people also …
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Fast-fingered fans of the New York Giants will be able to heard above the noise, thanks to a new Twitter-based campaign from the team and social media agency Mass Relevance. According to Media Daily News, the franchise will begin integrating fan tweets on its "jumbotron"-style video boards, as well as other digital displays throughout the stadium, including LED video pylons by the entrances, "ribbon" LED …
Is your "brand voice" having a difficult time speaking in 140 character bursts? Loosen up, then. Twitter is a conversational platform, brands must become conversational. But how? Writing in Ad Age, Noah Brier argues that "brands need to start thinking about their inputs, or who they pay attention to, as much as their outputs, how they look, act, and talk. They have to think of their channels less as CRM and …
Wunderman Brazil created a line of "Tweeting Fridges" for their bottled water client, Bonafont, in order to remind Brazilians to drink more water. The specially-equipped fridges were then distributed to celebrities in Brazil, along with two liters of water a day. Each time the celeb opens the fridge for a drink, it sends out a Tweet to their timeline, alerting their followers that they are drinking water, and …
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The crew at Goodby Silverstein & Partners don't do things lightly. Not even Twitter, which is the lightest weight text-based platform known to man. The agency also has a new logo (or at least it's new to me). …
Twitter was alive last night, as the American public processed the news of Osama Bin Laden's death on the group stream of consciousness utility of choice. I have to say, I was put off by many of the cheerleaders for Team USA (not shown above), and consequently thankful for Derek Powazek and others who helped bring some levity to situation. As you can see from the above, humor also had a role to play last …
As you can see from the exchange below, two professional writers acknowledge that the collective "we" may be spending too much time talking to ourselves in today's echo chamber of choice. I mention Twitter as the place where the self-proclaiming gather, but it might also be said of Facebook, one's blog, and so on. And let's not halt there. Ad campaigns talk to themselves all the time. So do poorly constructed …
Continue Reading about Today In Twitterverse: The Echo Chamber Is Growing L-L-L-Louder-r-r-r →
Martha Stewart is a lightweight on Twitter. Yes, she has over two million followers, but she only spends five minutes a day on the site and doesn't bother to @reply. Last night on CNN, Stewart said, "Generally, what I do is I put out what I want to say, what I would like people to know, and then I let them interpret it. I think that's a very good use of Twitter." Later in the segment, Gary Vaynerchuk came …
Continue Reading about Piers Morgan Loves Twitter, Dedicates Entire Show To The Service →
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