Piers Morgan Loves Twitter, Dedicates Entire Show To The Service

Martha Stewart is a lightweight on Twitter. Yes, she has over two million followers, but she only spends five minutes a day on the site and doesn’t bother to @reply.

Last night on CNN, Stewart said, “Generally, what I do is I put out what I want to say, what I would like people to know, and then I let them interpret it. I think that’s a very good use of Twitter.”

Later in the segment, Gary Vaynerchuk came out and said he almost threw up on himself in the green room when Stewart said that.

Vaynerchuk reminded the CNN audience that listening is a big part of Twitter. He said he built up his following on Twitter by searching for wine terms, then engaging with the people he shared an interest with.

What search terms have you entered into Twitter of late?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.