Facebook's lack of a game plan in mobile is hurting their stock price. Google too stuggles to get an advertising foothold in the explosive mobile space. But there is one company with mobile users who don't mind clicking on ads. Twitter has only been offering mobile ads in earnest since April, but already the San Francisco company has a case study to share with the press and the world. According to The Wall …
Friday’s Keynote at Webvisions: “Whither Twitter?” by @Pistachio
PORTLAND–Twitter launched over five years ago, which is eons in Internet time. Yet, Laura Fitton, Inbound Marketing Evangelist at HubSpot and this afternoon's Keynote speaker at Webvisions is here to say that the disruptive force that is Twitter has only just begun. Quoting Joel Lunenfeld, who works for Twitter, Fitton says, "Twitter is like an EKG for attention." It's a global sensing and signaling network, she …
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How To Win Big in 2012: Create Exceptional Brand Experiences For Your Clients’ Customers
Allen Adamson, Managing Director of Landor's New York office, has some thoughts to share on what brands need to succeed in 2012 and beyond. Companies that once thought in terms of "built to last" must now think in terms of "built to change." Creative thinking and an entrepreneurial spirit are the price of entry, and any company that doesn't recognize change as the new normal will not have a fighting …
Big Day In Twitterdom: New UI, Brand Pages, Embeddable Tweets…
Twitter isn't going to let Facebook be the only social media platform that changes its user interface--thereby thrilling and confounding millions--every few months. According to Mashable and my own experience, Twitter has introduced a whole new look for Twitter.com and TweetDeck, as well as its mobile apps, that it hopes will simplify the user experience. “One main thrust here is making Twitter more …
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A Handset For Illustrators And People Who Like To Draw
According to Trend Hunter, Samsung and social media agency Jam teamed up to promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced ‘S’ pen that allows for detailed drawings and sketches. The "Create My Tweet" campaign features illustrators Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill. Here's a bit more content from Rose Stallard... I like the campaign, …
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Twitter Is Telling Stories About How People Tell Stories On Twitter
Twitter launched Twitter Stories today. According to Twitter's blog, each story reminds us of the humanity behind Tweets that make the world smaller. Submit your story by mentioning @twitterstories or by using the hashtag #twitterstories. Include a link to a photo or video that helps illustrate your story to the world. Each month Twitter will curate a selection of profiles to share. …
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Twitter Helps Users Connect With Candidates, While It Connects With Candidates’ War Chests
Starting today, Twitter is selling ads to candidates and political action committees who will be able to have their tweets appear as Promoted Tweets, designated by a purple check mark. According to USA Today, GOP presidential hopeful Mitt Romney is advertising on Twitter, as well as the Democratic Senatorial Campaign Committee (DSCC) and three others. Adam Bain, Twitter's president of global revenue, said …
Chris Brogan Isn’t Following You, But It’s Okay
Chris Brogan is a popular dude in certain circles. Ergo, he's also a popular target for SPAM. To rid his Twitter feed of the unwanted appeals and outright trash, Brogan unfollowed everyone he was following-- some 131,000 people. His observations about the unfollowing are worth noting: Many people wrote me fairly passionate statements as to why they hope I’d reconsider and follow them back. Many people also …
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