I was scheduled to appear on The BeanCast last night. Sadly, I got my Comcast wires crossed and failed to connect via Skype in time for the recording (my deepest apologies to show host Bob Knorpp and last night’s guests Joseph Jaffe, Len Kendall and Gunther Sonnenfeld). Had I been able to connect, I would […]
Umair Haque is Director of the Havas Media Lab. His writings are featured on Harvard Business Review’s site. I’d love to hear your take on Haque’s tweet. Does your organization put customer’s concerns ahead of everything else? Or is stuck in the what-we-want-to-say-not-what-they-want-to-hear mentality?
Angel investor, Ron Conway, is bullish on Twitter. In the video below from last month’s Chirp Conference, Conway tells Robert Scoble that “there is boundless opportunity” in the Twitter ecosphere. Conway says, “We’re not even through the first inning of how big Twitter can be.” [via Silicon Prairie News]
Subway is giving away $10 Subway gift cards to people who participate in its “Tweet to Eat” promotion. According to Media Post’s Marketing Daily, each day during the promo a famous Subway fan encourages people to use Twitter to weigh in on why they are “a great fit” for the Subway brand. Participants submit their […]
And Twitter get’s brushed off the plate… [via Rum Bunter and The Denver Egotist]
JetBlue’s senior VP-marketing and commercial, Marty St. George, decided to test agencies currently vying for the airline’s marketing account by asking on their Twittership. I don’t know which agencies JetBlue is testing, nor how they faired. What I do know is that agency people who “get” Twitter jumped on this loose ball. In response to […]