Wunderman Brazil created a line of “Tweeting Fridges” for their bottled water client, Bonafont, in order to remind Brazilians to drink more water.
The specially-equipped fridges were then distributed to celebrities in Brazil, along with two liters of water a day. Each time the celeb opens the fridge for a drink, it sends out a Tweet to their timeline, alerting their followers that they are drinking water, and motivating them to do the same.
Discover more from Adpulp
Subscribe to get the latest posts sent to your email.