Over Sharing On Tweetbook Is Not Appetizing

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the […]

Brand Babble Is Social Media Pollution

We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today […]

CPG Brand Advertising In A Split-Screen World

It is Advertising Week in New York City. Of course AdPulp’s editor, publisher and contributing writers are nowhere near New York City, so let’s look to Bloomberg’s coverage for a moment. ‬Here is B. Bonin Bough of Mondelēz speaking to the impressed press about real-time marketing: “We can raise the overall ecosystem and ROI of […]

Scheduling Your Tweets? Congratulations, You’re A Broadcaster

Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of […]

How To Become A Social Media Automaton In Three Simple Steps

How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA — Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to […]

McDonald’s Canada Is Soliciting Very Short Pitches for Very Short Films

The art of the pitch in Hollywood is something few writers ever master, but the writers who do are able to earn serious cash for their ideas. In other words, you can write a brilliant screenplay but if you can’t pitch it in 30 seconds or less, you’re going nowhere fast, like Friday afternoon traffic […]

Innovative Use of the Platform: Quantrill’s Raid Reenacted On Twitter

If we let them, social media channels can turn into a mushy wasteland of unwanted advice and inane updates. But rotting apples do not define the orchard. Let’s look at the fruit on the trees. On the night of August 20, 1863, proslavery guerrillas from Missouri set off to attack the antislavery stronghold of Lawrence, […]