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Putting The Right Tech In Place To Meet Customers’ Sensory Needs

In certain circles, marketing automation is all the rage. People are genuinely excited by the idea that a machine can be programmed to anticipate a customer's needs. Mostly this means a customer's need for another email notification, but the idea behind marketing automation is much bigger than that. In the hospitality industry, for instance, it's time to give the old wake-up call a wake-up call. With the help of …

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Bee Gees and Sugar Hill Gang Remind You To Fly Southwest

Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. https://youtu.be/6MU7gi8vBW8 Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It's Southwest's business to move you about the country at reasonable prices. And your bags fly …

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Spotlight on NW Creative: Dare Digital for Destination B.C.

British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features the incredibly diverse topography of Canada's westernmost …

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Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

Holiday Inn's new all-digital campaign, "Journey to Extraordinary," seeks to tell captivating stories that bring the customer journey into focus. Before you say, "Oh great, another customer testimonial," consider that customers prefer to hear from one another, and that the brand's job in "building community" today is all about enabling these interactions. Okay, let's meet social entrepreneur Majora Carter, a …

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Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear has been "trying stuff since 1938." Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer's role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full time editors or paid professional athletes. They are college students, they are …

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Nebraska Tourism Puts All Its Chips In The Nice People Basket

Last Saturday, I called Comcast and ordered up the Big 10 Network—something I do each September in order to see the Nebraska Cornhuskers take opponents apart on the gridiron. While thusly occupied, I saw something I disliked between plays—new Nebraska Tourism advertising from Bailey Lauerman (generally considered to be the state's top ad agency). http://youtu.be/eIkXtfFR1PQ Strategically, the campaign is a …

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Make A Mag: Content’s Role In Driving Luxury Vacation Bookings

Which audiences respond best to content marketing? It's a large question with different answers for each industry. Recently, I had the opportunity to explore the topic by looking closely at how luxury resort destinations use content to create interest and drive four- and five-digit bookings. It’s summertime and the living is easy. Time to load the crossover SUV and point it in the direction of the nearest …

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Good Exists! Go To Portland, Maine And Experience It

“Portland. Yes. Life’s Good Here.” That's the new pitch from Portland, Maine. According to Bangor Daily News, the phrase is derived from an essay by the late-author John Preston, who settled in Portland in 1979 and in one seminal writing answered colleagues who had been asking if he planned to ultimately move back to New York City. After expressing his affection for his adopted home, Preston concluded his …

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