In certain circles, marketing automation is all the rage. People are genuinely excited by the idea that a machine can be programmed to anticipate a customer’s needs. Mostly this means a customer’s need for another email notification, but the idea behind marketing automation is much bigger than that.
In the hospitality industry, for instance, it’s time to give the old wake-up call a wake-up call. With the help of San Francisco-based creative agency Eleven, that’s exactly what Aria Resort & Casino is offering prospective guests via its new “Vegas 2.0″ campaign.
Take a look:
ARIA implemented the new in-room technology in January 2016 which is designed to provide better guest messaging, streamlined in-room purchasing, and room management.
Agency: Eleven, Inc.
Chief Creative Officer: Mike McKay
Art Director: Jacob Hellstrom
Copywriter: Mads Krogh
Director of Integrated Production: Anastacia Maggioncalda
Sr. Art Buyer/Print Producer: Sharon Kuerschner
Sr. Content Producer: Jan O’Malley
Sr. Creative Technologist: Anderson Oliveira
Editor: Ed Feldman, Penny Krueger, [email protected]
Audio Effects: Chris Caceres
Director: Ian Pons Jewell
Director of Photography: Martim Vian
Photographer: Mark Holthusen
Director of Client Services: Rob Garnett
Business Director: Emily Mabley
Account Manager: Lyndsey Sotwick
Project Manager: Jeff Chunn