Here at AdPulp, we sometimes like to take up what we perceive to be a worthy, or otherwise interesting, corporate and/or civic cause. For instance, The Oregonian is reporting that Portland's downtown Hilton will be closing for four weeks this winter due to a frightening lack of bookings. This is a property that the newspaper calls a "local icon" and points out that luminaries such as George W. Bush, South Korean …
Spotlight on NW Creative: Visit Idaho
Idaho Ad Agencies is reporting that Boise agency Drake Cooper and Spokane production team North by Northwest are producing an online reality series for the Idaho Travel Council. "Adventures in Living," features a family of four from Seattle who agreed to be filmed in return for a free 10-day trip through Idaho. According to the family's Twitter feed, they're spending the today (day seven of their trip) jetboating in …
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Spotlight on NW Creative: Oregon Tourism c/o W+K
W+K Portland is offering a behind the scenes look at the making of the above TV spot for Travel Oregon. I'm thinking the state's tourism account is one of the more choice assignments at W+K. At least it would be for me. …
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“It’s All Here” Is The Perfect Staycation Mantra
Connelly Partners in Boston launches a new advertising campaign for the Massachusetts Office of Travel & Tourism today. The campaign repurposed video from last year's campaign in the spirit of cost efficiency. Set to Brian Setzer's music, the newly animated spots help define the energy of the state. Over 21 million domestic and international travelers visited Massachusetts in 2007 and spent over $15.1 billion, …
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Orlando! For The Kids
Orlando agency, Push has crafted a new campaign for the Orlando/Orange County Convention & Visitors Bureau. And guess what...it features a baby. Isn't that cute. Research commissioned by the Orlando CVB showed the need to create an overall positioning for Orlando that focuses on the personal connections and emotions resulting from the destination's distinct offerings. John Ludwig, Push chief executive officer and …
