British Columbia is an awesome place, unlike any other. It's the kind of place that really doesn't need advertising. But it's getting some anyway. [via Adweek] …
Weclome To Fresno, The Pathway To Other Cool Places
According to USA TODAY, the city of Fresno, Calif. is investing in its image. For decades, Fresno has been a punch line, a city maligned on the national stage for everything from its smog and crime, to its hot weather and reputation as a bastion of the un-hip. The city is fighting back, starting with a $1.2 million marketing campaign with the slogan: "Be World-Class. Be Fresno." I'm all for putting one's best foot …
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Foreign Vacations Are One Thing. Cultural Immersion Is Another.
AFAR is a new media company dedicated to "the experiential traveler." I take note of it because experiential is a big deal in marketing services today, and it's interesting to see how a media company runs with this particular ball. AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local culture, …
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Log Off And Head For The Keys
Monroe County Tourist Development Council is running a new campaign from Tinsley Advertising in Miami. Tinsley Creative Director Dorn Martell says, "Everyone is preaching technology as an escape. What we want to do is position the Keys as an alternative with 'real' experiences." …
Mock Tourism Group Sees Bright Side of the Meltdown
Canadian Tourism Federation is a spoof from Adbusters. [via Osocio] …
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This Flight Tracker Is Social
Branded utility is starting to soar and it's a good to see. According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages. MySkyStatus works on any flight on any airline, which is a nice touch. Profero North America CEO Wayne Arnold says, this not only widens the …
Duality Is Alive And Well In Victoria
One of the best things about making tourism adverts is the chance to let pretty pictures lead, something art directors are wont to do. According to The Inspiration Room, the ad above from Publicis Mojo positions Daylesford (in the state of Victoria) as a village perched on the edge of decadence and purity. The spot features Melbourne-born actress Isabel Lucas. Music is "Down to the River To Pray", sung by Paris …
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Spotlight On NW Creative: A Welcome From the Mayor’s Office
Travel Portland has an easy "product" to package and sell to potential visitors, for Portland in pictures pretty much tells the "come and visit" story. [via author Donald Miller] …
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