Foreign Vacations Are One Thing. Cultural Immersion Is Another.

AFAR is a new media company dedicated to “the experiential traveler.” I take note of it because experiential is a big deal in marketing services today, and it’s interesting to see how a media company runs with this particular ball.

AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local culture, connecting with people from other cultures in ways that enrich their lives and create lasting memories.
AFAR Magazine’s feature articles tell stories of culture, geopolitics, active and eco-travel, and personal transformation. The second issue hits newsstands this week.
That someone would be so bold to launch a magazine in the in the face of a print media meltdown, got Nat Ives attention. The Ad Age reporter notes that Greg Sullivan is a serial entrepreneur who is “plowing $10 million of his own money into project.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.