Adpulp
Advertising News and Know-How
Sean Parker, Facebook's first President, gave an interesting talk recently, where he reveals the thinking behind the machine. https://youtu.be/WIfrMwql6Fo The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The "solution" they ended up inventing: "It's a social-validation feedback loop ... exactly the kind of thing that a hacker like myself …
Continue Reading about Smarten Up; Facebook and Your Mobile Phone Make You Dumb →
Chances are good that you may be too distracted to read this. On the off chance that you're able to focus for a few minutes, I'd like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? It's a growing problem, and not just for kids. https://youtu.be/9_36PHaokbc https://youtu.be/kBOPfiYILlY “It's no fun to …
Continue Reading about How Dumb Are Smart Phones At The Dinner Table? →
A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to their business goals. This unmet need introduced consultants into the …
Are you a mansplainer? Prepare to be disrupted. https://youtu.be/vz8LgR8dRzQ In honor of International Women's Day, BETC São Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first "debate" between Don Trump and Hillary Clinton, …
Continue Reading about Ladies, Start Tracking The Rudeness All Around You →
The Canadian Centre for Child Protection has released Project Arachnid, a groundbreaking tool that detects and helps remove images of child sexual abuse on the Internet. The centre, which operates in partnership with police forces across Canada, recently posed questions to 128 adults who had been sexually exploited as children and whose abuse had been recorded on camera. Almost three-quarters of respondents said …
Continue Reading about Project Arachnid Is Wiping The Dark Web With A Vengeance →
There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry's grasp. It doesn't help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley and other pockets of technical innovation like Boulder and Austin. How are ordinary …
Continue Reading about Marketers Are Innovators, So Please, No Lagging →
David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. http://youtu.be/jEcGpXCz9ps Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. …
Continue Reading about BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity →
Do you smell that smell? I believe a degree of odiferous air has been let go from the social media bubble. According to USA TODAY, LinkedIn reported a 46% rise in first-quarter revenue, to $473.2 million, but a loss of $13.3 million. The news sent LinkedIn shares down 2% in after-hours trading, to $159.02. Its stock, meanwhile, is down about 40% from its all-time high of $257.56 per share in September. …
Continue Reading about LinkedIn Stock Price Down 45% from All Time High Last Fall →
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