Stress. It comes in a host of different forms today. One of the leading causes of stress for information workers is working with too much information. For example, should one invest in NFTs and crypto, right now? If you do want to invest in alternate currencies, how much do you know about it, and how much more do you need to know before it feels like a good place to put your hard-earned money? Also, what are your …
Facebook Rebrands, The Company Is Now Known As ‘Meta’
Remember Second Life? Facebook didn't buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word 'Facebook' now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark Zuckerberg’s commitment to creating immersive virtual experiences or a so-called 'metaverse'. The …
Continue Reading about Facebook Rebrands, The Company Is Now Known As ‘Meta’ →
When Bahlsen Cookies Drop from the Sky, Good Things Are In Store
Most of today's best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that involves people in their brand story, people are much more receptive to the message and they're ready to …
Continue Reading about When Bahlsen Cookies Drop from the Sky, Good Things Are In Store →
On BuiltIn.com Now: RFPs Are a Waste of Precious Time
To reach new and more readers, I started to send out articles for publication—articles that would have otherwise appeared in these pages. Technology-focused Built In has been kind enough to run two of my pieces, so far. Here's the latest: RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency. There’s a wealth of highly specialized marketing talent available to brands today, but few brand …
Continue Reading about On BuiltIn.com Now: RFPs Are a Waste of Precious Time →
Data Is A Promise and In This New Campaign, It’s Also the Hook
For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand's messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering "spray-and-pray" tactics on the shelf. That's the promise. What about the reality? To develop data-driven …
Continue Reading about Data Is A Promise and In This New Campaign, It’s Also the Hook →
Retail Media Is the New Standard for Ad-Supported Media
Brand Marketing in the digital age has been an awkward paradox: you must win the trust and preference of consumers but activate behind a curtain of third-party cookies. To make matters worse, accountability has become lopsided. Brand teams are accountable for preference, consideration, trial, household penetration, customer loyalty, and sales lift (to name a few). Meanwhile, the media publishers financed by those …
Continue Reading about Retail Media Is the New Standard for Ad-Supported Media →
Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report
As a marketer, are you feeling cautiously optimistic about 2021? Can 2021 be a hopeful year of economic rebound and societal healing? Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit, believes so. Their findings are presented in the agency's annual Future 100 report, which helps lift the lid on trends that will shape the coming 12 months. Mel Edwards, Global CEO, Wunderman …
Continue Reading about Know What’s Up in ’21: Read Wunderman Thompson’s New Future 100 Report →
Protect Your Digital Assets and Communications Infrastructure
Cyber thieves are lurking. Cyber thieves are stealing. Facts. The big question is how are you responding to, and preventing this imminent threat? Digital fraud is a problem businesses have been facing since the advent of e-commerce in the 1990s, and its threat only increases with each passing year. Experian found that losses from fraudulent identities increased from 51% in 2017 to 57% in 2019. According to …
Continue Reading about Protect Your Digital Assets and Communications Infrastructure →
