Most of today’s best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do.
Now, brand experience is the name of the game. When a brand provides an experiential moment that involves people in their brand story, people are much more receptive to the message and they’re ready to remember.
Drones Over Montclair
Looney Advertising in Montclair, NJ is the first agency to get FAA approval in the U.S. to have dozens of drones interact with real people for a commercial shoot. How were the drones deployed? Let’s watch.
Sean Looney, the founder, and president of Looney Advertising says, “This was for a rebrand launch for Bahlsen cookies and took us the better part of a year to plan. And the best part is no one was decapitated.”
In related news, Looney was recently named as one of the fastest-growing ad agencies in the world by Adweek. This is the second year in a row that Looney has climbed up the rankings with three-year revenue growth of 218 percent.
PREVIOUSLY ON ADPULP.COM: To Make Your Bahlsen Cookies Last, You Better Hide Them
