See RBK for behind the scenes action and Super Bowl XXLII gear. …
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Go (See Danica Patrick Undress) Daddy
GoDaddy makes a habit of making Super Bowl commercials that don't air during the Super Bowl. The spot that did air last night promised viewers more if they'd just click over to GoDaddy.com. According to Ad Age, a record two million people took the GoDaddy challenge. "For us, because we're an internet company and we sell domain names, there's no way we can really explain what we do in a commercial. We had to get …
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Earth To Ad Peeps
Check out Bob Garfield's Monday morning lead: And advertising people wonder why the public views them with contempt. The industry's annual showcase Sunday featured commercials that peddled soft porn, sold soda pop as a drug, trivialized charitable causes, ridiculed ethnic Americans, terrified small children and contemplated running over a sissy with a car. Garfield makes me laugh, even though the cluelessness he …
Football Triumphant
For once, the big game was much much better than the commercials. Some second half ad rankings... Winners: Cars.com "head shrinker" Vitamin Water "Shaq horseback" Hyundai "reveal" Bud Light "Will Ferrell" Amp Energy Drink "nipple charge" Losers: Ice Breakers "Carmen Electra" E*Trade "baby talk" One of the best spots I saw tonight was a local buy from Tobacco Free Florida. I like this spot because it's all concept. …
1st Half 1st Impressions
Winners: Bud Light "cheese wheel" FedEx "pigeons" GMC Yukon "myth of Sisyphus" Garmin "Napoleon" Losers: Toyota "badger" Bud Light "foreign accents" Pepsi "Justin Timberlake promo" Doritos "mousetrap" …
Stock Tip
According to The Wall Street Journal, research from the University of Wisconsin suggests that shares of Super Bowl advertisers tend to outperform the Standard & Poor's 500-stock index in the week after the game. …
Pepsi To Tell Deaf Joke During Super Bowl
It's time to start talking about Super Bowl commercials again. I'm pleased to start that process this year with PepsiCo. Their new production, "Bob's House," will air during the big game. It's a spot where many, especially at a loud party, may think someone hit the Mute button. But they would be wrong. …
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R.I.P., Robert Goulet
Singer Robert Goulet dies in Los Angeles at 73. …
