Football Triumphant

For once, the big game was much much better than the commercials.
Some second half ad rankings…
Winners:

• Cars.com “head shrinker”
• Vitamin Water “Shaq horseback”
• Hyundai “reveal”
• Bud Light “Will Ferrell”
• Amp Energy Drink “nipple charge”

Losers:

• Ice Breakers “Carmen Electra”
• E*Trade “baby talk”

One of the best spots I saw tonight was a local buy from Tobacco Free Florida.

I like this spot because it’s all concept. Typically, the spots that air during the game lean heavily on production values, but production values alone will never get the job done.