Football Triumphant

For once, the big game was much much better than the commercials.
Some second half ad rankings…

  • “head shrinker”
  • Vitamin Water “Shaq horseback”
  • Hyundai “reveal”
  • Bud Light “Will Ferrell”
  • Amp Energy Drink “nipple charge”


  • Ice Breakers “Carmen Electra”
  • E*Trade “baby talk”

One of the best spots I saw tonight was a local buy from Tobacco Free Florida.

I like this spot because it’s all concept. Typically, the spots that air during the game lean heavily on production values, but production values alone will never get the job done.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.