1st Half 1st Impressions


Winners:

  • Bud Light “cheese wheel”
  • FedEx “pigeons”
  • GMC Yukon “myth of Sisyphus”
  • Garmin “Napoleon”

Losers:

  • Toyota “badger”
  • Bud Light “foreign accents”
  • Pepsi “Justin Timberlake promo”
  • Doritos “mousetrap”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.