1st Half 1st Impressions


  • Bud Light “cheese wheel”
  • FedEx “pigeons”
  • GMC Yukon “myth of Sisyphus”
  • Garmin “Napoleon”


  • Toyota “badger”
  • Bud Light “foreign accents”
  • Pepsi “Justin Timberlake promo”
  • Doritos “mousetrap”
About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.