Earth To Ad Peeps

Check out Bob Garfield’s Monday morning lead:

And advertising people wonder why the public views them with contempt.
The industry’s annual showcase Sunday featured commercials that peddled soft porn, sold soda pop as a drug, trivialized charitable causes, ridiculed ethnic Americans, terrified small children and contemplated running over a sissy with a car.

Garfield makes me laugh, even though the cluelessness he points out isn’t all that funny.
In other Super Bowl news, USA TODAY assembled 234 adult volunteers in Chicago and McLean, Va., to measure their reactions to ads on handheld meters. They liked A-B’s dog and pony show best and the Doritos American Idol imitation least.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.