Pedigree wants you to adopt a dog and feed it Pedigree brand dog food. The pet food provider will express this desire during Super Bowl XLIII. Developed by ad agency TBWA\Chiat\Day Los Angeles and directed by Traktor, the 30-second spot will air during the first quarter of Super Bowl XLIII. The airing of the spot ties into The Pedigree Adoption Drive, an annual fundraising and awareness campaign the brand created …
The Old “So Bad It’s Good” Trick Never Fails For GoDaddy
It's an ad blog's scared duty to bring news of GoDaddy's annual Super Bowl spots. So here we are upholding our end of the bargain. Find more videos like this on AdGabber The domain name registrar's Super Bowl campaigns have been a self-generated mockery from the beginning. One that slyly manages to put the GoDaddy name on the tips of tongues. …
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Using Cash To Find Quality
One of the reasons people enter consumer generated content contests is for the recognition. Now, thanks to a new Super Bowl promotion, would be directors can enter for the money. According to The Wall Street Journal, PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip brand that trumps all other ads in viewer rankings during the annual gridiron …
Advertisers Still Want To Get Into The Super Bowl
...and they want to do it at $3 million per :30. From the Wall Street Journal: So far, a dozen 30-second spots have sold at the $3 million mark, says Seth Winter, senior vice president of sales and marketing for NBC Sports & Olympics. In 2008, News Corp.'s Fox received about $2.7 million for 30 seconds, though one or two of the final slots went for about $3 million, according to media buyers. Of course, longtime …
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Tide To Go Keeps It Going Online
MyTalkingStain.com neatly extends P&G's Super Bowl spot. You can download a buddy icon, win a prize, revisit the commercial or, wait for it...enter a make your own Talking Stain spoof spot. …
The Long and Rewinding Road
There's a new metric in town—how many times a Super Bowl spot gets rewound. According to The New York Times, in homes with the TiVo video recorder service the commercials got a higher audience than the game. Todd Juenger, vice president and general manager for audience research and measurement at the New York office of TiVo, said, “There is rewinding and multiple viewing of the ads” on Super Bowl Sunday. It’s one of …
Bill Cosby on the First Law of Advertising
“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” There’s joy in Gotham City today, and more than a little pride, but none of it should be felt by Super Bowl XLII advertisers or their agencies. Last night’s performance was disappointing and instantly forgettable. From heart-warming Budweiser Clydesdales, a viewer created Doritos ad, and Justin Timberlake to …
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A Stick In Bud Light’s Eye
Miller Brewing took out a full page ad in USA TODAY today to congratulate A-B. This is what it says: Dude! Did you really spend $18 million on the big game? Congratulations on your USA TODAY Ad Meter success, Bud Light. This certainly calls for beer. An award winning beer. A beer with more taste and half the carbs of Bud Light. A nice cold Miller Lite. Ninety million plus people aren't going to see this print ad, but …
