A Stick In Bud Light’s Eye

Miller Brewing took out a full page ad in USA TODAY today to congratulate A-B.
This is what it says:

Dude!
Did you really spend $18 million on the big game?
Congratulations on your USA TODAY Ad Meter success, Bud Light. This certainly calls for beer. An award winning beer. A beer with more taste and half the carbs of Bud Light.
A nice cold Miller Lite.

Ninety million plus people aren’t going to see this print ad, but for the hundreds of thousands who do, it’s a message that works pretty well.
The message I take away is Miller focuses on making beer while Bud prefers to make 30-second adverts meant to appeal to the frat boy within.
[UPDATE] There’s more. Miller also released this YouTube video featuring their route drivers chatting around the proverbial beer cooler.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.