A Stick In Bud Light’s Eye

Miller Brewing took out a full page ad in USA TODAY today to congratulate A-B.
This is what it says:

Dude!
Did you really spend $18 million on the big game?
Congratulations on your USA TODAY Ad Meter success, Bud Light. This certainly calls for beer. An award winning beer. A beer with more taste and half the carbs of Bud Light.
A nice cold Miller Lite.

Ninety million plus people aren’t going to see this print ad, but for the hundreds of thousands who do, it’s a message that works pretty well.
The message I take away is Miller focuses on making beer while Bud prefers to make 30-second adverts meant to appeal to the frat boy within.
[UPDATE] There’s more. Miller also released this YouTube video featuring their route drivers chatting around the proverbial beer cooler.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.