Collective Intellect uses their proprietary semantic filtering technology to produce real time market intelligence. In other words, they listen to conversations on Twitter, blogs and message boards and provide their findings to marketers who might benefit from that knowledge. Here's what the firm is hearing about this Sunday's Super Bowl commercials: Proof once again that a Super Bowl spot is not a 30-second buy. …
Honda Brings Some Funky Stuff To The Party
Squirrels like to store things. People also like to store things. Which is why it's nice to have a vehicle capable of transporting said storables. A vehicle like Honda's all-new Accord Crosstour. The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the squirrel's need to stow, I don't know, but the look and feel of this spot might go over …
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A Super Bowl Spot That Goes Well With Chili And Beer
Punxsutawney Polamalu
truTV's Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday's big game, near the two-minute warning. "It's one of those commercials you have to see to believe," said Tor Myhren, chief creative officer of Grey New York. "I could try to explain it, but you'd probably just think I was crazy." truTV was born in 2008 in a rebranding of the former Court TV. …
Bud Light Cues The Good Old Laugh Track
Anheuser-Busch, the world's largest brewer by revenue, will air five minutes worth of commercials during the Super Bowl on February 7th. According to The Wall Street Journal, several new Bud Light ads will debut with a newly created tagline, "Here we go." The line is meant to show that Bud Light is a "catalyst for a good time," says Keith Levy, Anheuser-Busch's vice president for marketing. The commercials will be a …
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Super Bowl Commercials, Like Feature Films, Get Their Own Trailers
On Sunday February 7th, the Bridgestone brand will unveil two new commercials--"Whale of a Tale" and "Your Tires or Your Life"--during Super Bowl XLIV. Here's a trailer for one spot: And here's the "making of" footage, where you can see how glamorous Super Bowl spot making really is. BTW, Patrick Murray and Bill Cochran work for The Richards Group in Dallas, TX. …
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Super Bowl Sunday — The Perfect Occasion for An Abortion Debate
University of Florida quarterback Tim Tebow will appear with his mom in a Super Bowl ad for Focus on the Family next month. According to Advocate.com and The Palm Beach Post, Tebow defended the 30-second ad in which he and his mother Pam are expected to discuss her decision not to have an abortion despite advice from doctors after she contracted amoebic dysentery in the Philippines during her pregnancy with Tim. "I …
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Anybody Can Make A Super Bowl Spot. No, Seriously.
Pepsi isn't going to air any commercials during the Super Bowl this year, but Frito-Lay, the $12 billion unit of PepsiCo will, via their annual consumer generated Crash the Super Bowl campaign. Last year, two unemployed brothers from Batesville, Indiana received $1million from the Frito-Lay's Doritos brand for trumping the Madison Avenue-made commercials and ranking No. 1 in the USA TODAY Ad Meter with their …
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