Four minutes into the video above GoDaddy.com CEO Bob Parsons says, "Most advertising is not interesting. It's like a fat guy, it's not offensive, everybody likes him but he doesn't get much action. Our ads, maybe they're a little offensive, a little in your face, but they work and they work in spades." …
“Have A Big American Dumb Fun Day”
You have to sit through this entire video of ad analysis before Barbara Lippert of Adweek encourages us to "have a big American dumb fun day." She also thinks talking babies are funny. Barbara. …
No Exploding Monkeys In The Google Bowl
John Battelle, who wrote the book on Google, believes this ad will run during the big game today. I can't find the ad in this lineup of SuperBowl advertisers, but I'd not be surprised if Google had asked CBS to keep their name out of the pre-game hype (my source was told Google was keeping this quiet). File this as a strong rumor for now, as I can't get a secondary confirmation. [via Forbes ] …
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DIY Super Bowl Ad Analysis
See YouTube's Super Bowl page for the full experience. …
How A Super Bowl Ad Pays For Itself
Publicly traded companies who invest in big ad buys like the Super Bowl see a spike in their common stock being traded, even if they're not advertising a consumer product, according to professors at Rice University's Jones Graduate School of Business. "We're fairly certain that the publicly traded companies advertising on Sunday's Super Bowl will see a spike in stock purchases," said James Weston, an associate …
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Pre-Game Chatter
Collective Intellect uses their proprietary semantic filtering technology to produce real time market intelligence. In other words, they listen to conversations on Twitter, blogs and message boards and provide their findings to marketers who might benefit from that knowledge. Here's what the firm is hearing about this Sunday's Super Bowl commercials: Proof once again that a Super Bowl spot is not a 30-second buy. …
Honda Brings Some Funky Stuff To The Party
Squirrels like to store things. People also like to store things. Which is why it's nice to have a vehicle capable of transporting said storables. A vehicle like Honda's all-new Accord Crosstour. The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the squirrel's need to stow, I don't know, but the look and feel of this spot might go over …
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