Pre-Game Chatter

Collective Intellect uses their proprietary semantic filtering technology to produce real time market intelligence. In other words, they listen to conversations on Twitter, blogs and message boards and provide their findings to marketers who might benefit from that knowledge.
Here’s what the firm is hearing about this Sunday’s Super Bowl commercials:
Proof once again that a Super Bowl spot is not a 30-second buy. Rather, it’s a buy that can benefit a brand before, during and well after the game is played.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.