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Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen

Pro sports are back. Baseball, football, and basketball are all lining it up. Along with racing, golf, tennis, et al. Athletes need the competition, and fans need something to distract them from the daily ravages of the pandemic and consequent economic fallouts. The teams and leagues also need TV revenue. On June 4, the NBA's Board of Governors approved a competitive format for the comeback of the 2019-20 …

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Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is

Major League Baseball's shortened season, with no fans in the stands, begins this week. But, not in Canada. https://youtu.be/1HMfyR-hcnw Nevertheless, the game must go on. https://youtu.be/Tzfz81sowEE And the beers must be served. https://youtu.be/7-8MjrjVLCA With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to …

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WNBA Connects with Today’s Social Movements and A White Lady Doesn’t Like It

Sports, race, and politics are all mixed up today and the new stew isn't the best gumbo Americans have ever tasted. The WNBA is in the middle of the action. The WNBA 2020 season will include a devoted platform led by the players that will aim to support and strengthen both the league and teams’ reach and impact on social justice matters. https://youtu.be/nUOhmINjLKEe “The WNBA opposes racism in all its …

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Reflections In the American Mirror: Baseball, Race, and Pancake Mix

Major League Baseball will be back soon. A second spring training will begin next week, with opening day in late July. Is this an encouraging sign or a desperate plea to return to a normal that just isn't there? Time will tell. Meanwhile, here in Texas, we're experiencing a surge of COVID-19 cases, and the Republican governor is finally starting to make sensible sounds from his mouth. As a resident of Austin, …

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Ad Chatter No. 4: NASCAR Returns to the Track, Sponsors Get Back to Business

NASCAR is racing again on Sunday at the legendary track in Darlington, SC. There will be no fans in attendance for the first time in the sport's history. It's going to be an interesting thing to see on TV and a clue to the near future of professional sports. In this new edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss the return of NASCAR and the commercial hubbub surrounding the race and the …

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Media Expert, Simon Peel, Helps Get Adidas on the Right Page

Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …

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Pickleballers Say, “Let’s Go Again”

Pickleball—a synthesis of tennis, racquetball and ping pong—is one of the fastest-growing sports in the world. The number of players has jumped by 650 percent over the last six years, according to USA Pickleball Association (USAPA). The biggest subset of that growth is not in the over-60 crowd, says Justin Maloof, executive director of USAPA. “When the sport first caught on in the sunbelt states around 2009, it …

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Houston Rockets GM Tweets His Support for Student Protestors in Hong Kong (BIG MISTAKE)

According to Foreign Policy, "an American business with a global footprint, one that prides itself on supporting freedom of speech in America, recently became an arm of Chinese censorship." Daryl Morey, the general manager of the Houston Rockets, tweeted his way into a shitstorm—by supporting democracy. Morey has since deleted the Tweet proclaiming to “stand with Hong Kong,” which prompted a massive assault …

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