If you’re a Major League Baseball fan, step up to the plate — the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream. Instagram. Twitter. Facebook. Pinterest. Pick your poison. Of course, sports fans are not typical customers. They’re avid, loyal and deeply immersed in every little […]
Professional golfer, Rory McIlroy recently joined Nike with a blockbuster $200 Million contract (bolting from Titliest and Oakley). The first TV spot is out featuring a head-to-head duel with Tiger Woods.
UPDATE 10/6/12: We wrongly assumed W+K made the following Levi’s spot. Please excuse our initial error and see the revised post for the correct credits. “Just Do It” is much more than a tagline. It’s a platform, and an ethos so deeply embedded in Nike’s core, that the brand doesn’t even need to use the […]
Now that the political conventions are over, we can focus on what truly matters. College football! If you’re a fan of college football, you know that teams have been jumping from one conference to another like crickets at dusk. The Big 12, for one, has imploded. Colorado left last year for the Pac 12, and […]
Protect the football (from homebrew, wheatgrass, babies any environments that doesn’t work for watching football). That’s the new message from Buffalo Wild Wings and its ad agency, Fallon. Interestingly, some homebrewers are pissed at the brand. One commenter on YouTube said, “You should learn to make good wings before you pick on the people that […]
Did you happen to notice how fast Visa brought new commercials (featuring new Gold Medal winners) to the airwaves during the London games? In many cases the athlete’s heroic story (as told in 30 seconds by a global credit card purveyor) appeared on NBC stations within minutes of the medal round competition. Here, take a […]